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High Profile Events vs. Emerging Trends in New Media Marketing

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In response to the hyperchange environment we find ourselves working, playing and living in these days, we’ve worked hard to foster two simple values among our creative teams which have allowed us to focus on what matters most for our clients. First, relentless forward thinking (i.e. thinking the unthinkable) and second, measured focus on emerging internet and economic trends. These two simple paradigms have kept us and our loyal client base growing each year since 2005, and lead to highly innovative and cost effective digital media advertising and online marketing solutions that are changing the way media is being used to advertise businesses, products and brands online. It’s important to point out the word ‘trend’ as it’s a key differentiator in how we enter into product development discussion internally for our own digital media service offerings and for our clients’ as well.

Many digital media marketing and production firms focus too much on current events, current spikes or shifts in internet traffic and not enough on how, if at all, how those events (big or small, local or global) are related to a larger, more powerful trend. As a result of this myopic approach to online marketing, many firms miss strategic and highly effective opportunities to get a specific product or service in front of a specific demographic customer at the right time and in the right context. Bold forward thinking and emerging trend analysis helps our team at Aces Entertainment provide better multimedia content, better results and better R.O.I. for our clients and durable growth for ourselves.   ~ cb


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